I guess I could see what you're saying..no real "quest" as was at Halloween, and the sales aren't all that special, but not too bad either.With the rewards in them you can't put them in low level dungeons without high geared just farming them over and over, resulting in the same difference.
The thing that does upset me are these new Ellandfel gift boxes. They only drop from heroic Cloying Wastes bosses, or Legendary dungeons. Otherwise, the only way to get them, is to stay logged in for 4hrs, and/ or during specific times. While the playing during those times isn't the problem to get ONE box, lower level players and those who are just not able to run those dungeons lose out. Those who can, can just farm them. I have no idea why they would exclude lower level players.